In Episode 21, we begin our first interview with Chris Shaffer, my business partner and manager of our Amazon business. Chris will go over why we should be selling on Amazon, which products are best for Amazon, how to sell on Amazon when you don’t have any experience with online sales, and what the future of Amazon actually looks like.
Chris has been selling on Amazon for over a year. He worked with ecommerce consulting with small and large brands, from new product launches to multi-billion dollar brands in the ecommerce space. His experience began in digital ads and public relations and as he grew, he started working with small, physical product businesses.
Amazon is a unique beast for physical product sales. Amazon has mastered bringing in traffic and making people convert. Conversion rates are 2 - 3 times higher than on other ecommerce sites. It’s also really easy to launch a store on Amazon. By launching on Amazon, you can start seeing sales on the first day.
Check out The Amazing Seller podcast. Chris works with Scott and all the information is available for free on his podcast. Additionally, there’s a class for people who want to privately sell on Amazon. If you want to contact Chris, check out the Amazing Seller Facebook Group and tag him @Chris Shaffer.
In episode 20, we’re going to look the things we could be teaching our children that are leading them down a path of NOT being self-employed, and how this actually also affects our businesses. There are three limitations here, and each of them are things most of us are teaching to our children without realizing how damaging they are.
By insisting everything is perfect (grades, the clean room, and others) we’re teaching our kids not only to push themselves too hard for unreasonable standards, but that maybe they don’t deserve it.
On some level, by saying yes to everyone and doing whatever people tell you to do, you limit yourself and stop yourself from growing. By teaching your kids not to say no, you’re making them afraid of letting anyone else down.
It’s hard to take a lot of pride in yourself at the beginning, but if you’re too humble all the time and don’t say positive things about yourself, your clients won’t see your value, either. If you teach your kids not to take pride in themselves and what they’re good at, people in their life won’t always see their value, either.
In episode 19, we cover the hard-learned lesson that being busy does NOT equal being successful. By answering every phone call and filling up my time with busy work, I was taking away from not only my family, but from my business, too.
If you make sure all your task items (business AND personal) are prioritized based on what will have the most effect on your life, your business, and your relationships with your family.
You can find out what tasks are actually damaging your business and your family, and get rid of those things!
Write everything you get to do to get to where you want in your life: Everything you want to accomplish for yourself, your family, and your business. Then create a list of must-completes - the things you absolutely MUST do to move forward in your life.
Finish your list first and foremost - before you make calls, send emails, or take any walk-ins! This goes for your business AND your family!
In episode 18, I answer some great questions viewers had about episodes 14, 15, and 16, concerning how to leave stress from work at the door when you come home, how to tell if that stress is affecting your family, and what to do when you can’t really afford to hire someone to do the work you shouldn’t be doing in the first place.
In episode 17, we talk about how devastating it can be for your business (and yourself) if you take on clients you don’t like. This can be even WORSE for your business when you’re struggling and feel like you “just need someone” until you can make ends meet.
In episode 16, I talk about how being a “Jack of all Trades” may sound like a benefit, but it can really cost your company time and money. While it can be hard, sometimes the best thing for our business is to step back and let someone else handle the tasks we can’t - or shouldn’t - do. These are three clear ways to tell if you’re working on something you shouldn’t be doing.
In episode 15, we cover a bit more about what we talked about in episode 14 - why it’s important to leave the stress of your business out of your family life. This time, we focus on how you can achieve that goal to take care of you, your family, and your business.
In Episode 14, we cover the 3 big reasons you need to leave stress at the door when you come home after work. There’s a delicate balance between sharing your business and bringing negative feelings home at the end of the day, and without knowing that balance, you could be scaring your family.
In Episode 13, I answer questions from episodes 11 and 12. We cover a bit more about goal setting in particular situations with your children, how being self-employed actually offers more job security than the standard alternative, and my secret to opening up my time while running a business.
In episode 12, we go over how to make goal setting a game that’s fun for your kids. Help them learn not only to set goals, but why setting goals can help them achieve more than they ever thought and get what they want.
In this episode, I go over some of the often-forgotten benefits to being a self employed parent, from your flexible schedule to the fact that you’re your own boss. Even though it can be a real challenge, it’s important we remember the great gifts being a self employed parent gives us and our families.